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Amazon Personalize
AWS service that powers “you might also like” recommendations for websites and apps.
Paid
📈 Business & marketing
🔒 aws.amazon.com
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Best for
Online stores adding product recommendations
Media apps suggesting what to watch or read
Businesses with developers on AWS
Key features
- Real-time personalized recommendations
- Personalized ranking of search results
- Learns from your own customer activity data
Pros & cons
Pros
+ Based on the same kind of tech Amazon.com uses
+ Scales to very large catalogs
Cons
− Needs developers to set up
− Works best with plenty of activity data
Model, app or both?
An app
It’s the product you actually use. Under the hood it runs on AI models made by other companies.
🔌Works inside apps you already useIt adds AI to tools like your email, documents, browser, calls or code editor.
What’s the difference? Read AI explainedPricing
Pay as you go, based on data processed and recommendations served. New AWS accounts get a free trial.
Visit Amazon Personalize ↗